A PROGRAM BYPropeller

A PARTNERSHIP PROPOSAL

INSPIRE MONTHLY GIVING
FOR CAN’D AID
THROUGH AEG’S
LIVE MUSIC EXPERIENCES

Join Can’d Aid from $11 a month and get Premier access to redeem points for tickets supplied by AEG.

A concert crowd at Red Rocks Amphitheatre in Morrison, Colorado
CAN’D AID × AEG × PROPELLER

PROPELLER BRINGS THE AUDIENCE

4 MILLIONMUSIC FANS
NATIONWIDE

With a large audience across the initial pilot territories, Propeller will promote AEG’s available tickets and invite fans to join Can’d Aid’s monthly donor club.

INTRODUCE THE CLUB

Promote the $11 monthly offer through Propeller’s platform, email and campaign channels.

KEEP SHOWS IN THE SPOTLIGHT

Promote weekly ticket drops to relevant fans and drive traffic to participating AEG shows.

BRING ARTISTS INTO THE STORY

Give artists and partners creative they can share around tickets and key music moments.

KEEP SUPPORTERS COMING BACK

Pair fresh rewards with Can’d Aid impact updates to keep members involved.

WHAT WE MEASURE

CAN’D AID

  • Active monthly donors
  • Net recurring revenue
  • Donor retention

AEG

  • Show exposure and clicks
  • Ticket redemptions

AEG’S ROLE

YOUR SHOWS
GIVE FANS A REASON
TO GIVE MONTHLY

AEG supplies tickets for weekly reward drops. Each drop gives Propeller another opportunity to bring fans into the club.

AEG TICKETS FOR MONTHLY SUPPORTERSPropeller concert ticket reward

USE YOUR POINTS
FOR CONCERT TICKETS

Choose from available participating shows

MORE EXPERIENCES
AS THE CLUB GROWS

Build awareness over time, then add bigger prizes, artist experiences and new ways to take part.

THE PAGE WE’RE BUILDING

CAN’D AID’S
MONTHLY DONOR CLUB

A place to join, support Can’d Aid and discover the rewards included with Premier.

CAN’D AID ON PROPELLERCLUB PAGE MOCKUP

GONE FISHING
WITH A MUSICIAN

Propeller will build the auction form for Can’d Aid’s Gone Fishing experience and promote it to our audience.

An angler fly-fishing in a river, from Can’d Aid’s Fishing with a Musician program

THE PLAN

Launch a weekly Can’d Aid × AEG ticket rewards drop as soon as the club is ready.

START NOW

Open the club with the first AEG ticket rewards

NEW TICKETS EVERY WEEK

Release a fresh batch of AEG tickets for Can’d Aid’s monthly supporters to redeem with points

PROMOTE EVERY DROP

Propeller shares the available shows with fans in the pilot territories and alerts existing members

DECEMBER 1

GIVING TUESDAY

Build on the weekly program with a larger ticket drop and a coordinated push from Propeller, Can’d Aid and AEG to bring in new monthly donors.

Keep the weekly drops running after Giving Tuesday.

NEXT STEPS

  1. LINE UP THE TICKETS

    AEG confirms participating shows and allocations for weekly drops

  2. GET THE CLUB READY

    Can’d Aid approves the page and launch assets

  3. SET THE WEEKLY DROP

    Agree on a regular drop day, then Propeller launches the rewards and promotion